Rapala

Rapala is the world's largest manufacturer of fishing lures and other fishing related products. It was established in Finland. Their most popular product is a balsa wood minnow imitation lure named the Original Floating Rapala.

Rapala sells over 20 million lures each year, in 140 different countries. Two-hundred forty-two all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass produces balsa wood lures.

Company timeline
1936- First lure carved out of cork by Lauri Rapala 1959- Normark established, begins distributing Rapala lures in U.S. 1962- Life magazine publishes article on Rapala 1964- Fish 'N Fillet Knife introduced 1974- Jointed Floater put on market 1982- Shad Rap brought to market 1998- Normark Corporation goes public

Lures and products
Some top-running lures (3 feet or shallower) that they make include Skitter Pop, Skitter Prop, Skitter Walk, Jigging Shad Rap and Jigging Rap.

Some Medium diving (about 3-10 feet) lures include Original Floater, Twitchin' Rap, Long Cast Minnow, CountDown, X-Rap, Shallow Shad Rap, Husky Jerk, X-Rap Jointed Shad, X-Rap 14, Rattlin' Rapala,  Jointed Shad Rap, Shad Rap, Dives-to Series, Sure Set Series, Super Shad Rap, Glass Fat Rap, Dives-to Flat,  and Fat Rap.

Some Deep diving Lures (10 feet or deeper) include Magnums, Down Deep Husky Jerk, Saltwater Sliver, X-Rap Magnum 30, and Deep Tail Dancer.

Other Rapala products include crankbaits, jigging lures, lipless crankbaits, surface poppers, fillet knives, fishing rods, reels, and various fishing tool